[{"word":"motivations","phonetics":[],"meanings":[{"partOfSpeech":"noun","definitions":[{"definition":"Willingness of action especially in behavior.","synonyms":[],"antonyms":[]},{"definition":"The action of motivating.","synonyms":[],"antonyms":[]},{"definition":"Something which motivates.","synonyms":[],"antonyms":[]},{"definition":"An incentive or reason for doing something.","synonyms":[],"antonyms":[]},{"definition":"A research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.","synonyms":[],"antonyms":[],"example":"The motivation scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial."}],"synonyms":[],"antonyms":[]}],"license":{"name":"CC BY-SA 3.0","url":"https://creativecommons.org/licenses/by-sa/3.0"},"sourceUrls":["https://en.wiktionary.org/wiki/motivation","https://en.wiktionary.org/wiki/motivations"]}]