[{"word":"on-brand","phonetics":[],"meanings":[{"partOfSpeech":"adjective","definitions":[{"definition":"Serving the public image which a company seeks to associate with its product.","synonyms":[],"antonyms":[],"example":"2017, \"How to Write an On-Brand and Engaging Staff Handbook\", TEAMango.com, 23 January."},{"definition":"Consistent with one's reputation, perhaps to a stereotypical degree.","synonyms":[],"antonyms":[],"example":"A Canadian who loves hockey? I guess that's pretty on-brand."}],"synonyms":[],"antonyms":[]}],"license":{"name":"CC BY-SA 3.0","url":"https://creativecommons.org/licenses/by-sa/3.0"},"sourceUrls":["https://en.wiktionary.org/wiki/on-brand"]}]